Revitalising a Legacy Brand | Ann Summers CEO Maria Hollins at DELIVER Europe 2025 скачать в хорошем качестве

Revitalising a Legacy Brand | Ann Summers CEO Maria Hollins at DELIVER Europe 2025

How do you take a legacy brand like Ann Summers, known for pushing boundaries, and make it resonate with a new generation — without losing what made it iconic? At DELIVER Europe 2025, Maria Hollins, CEO of Ann Summers, shares the honest story of brand reinvention. From redefining product lines and upgrading tech, to launching inclusive campaigns and building customer trust through experience, this keynote is a masterclass in leading transformation with clarity, culture, and confidence. 👗 What’s inside: How Ann Summers updated a 50-year-old brand for modern retail Blending heritage with innovation: product, tech, and tone The real meaning of inclusivity, body confidence, and sex-positivity What legacy brands can learn from startups — and vice versa The leadership principles behind cultural change and reinvention 🛍️ “Understand your brand essence — and don’t go off-piste.” 🔗 Learn more about DELIVER: https://deliver.events 🌍 Explore DELIVER Europe: https://deliver.events/europe #MariaHollins #AnnSummers #DELIVEREurope2025 #LegacyBrands #RetailTransformation #BrandReinvention #InclusiveRetail #CustomerExperience #LingerieRetail