Struggling with Persona Research? Try This! скачать в хорошем качестве

Struggling with Persona Research? Try This!

Struggling with persona research? Try grounded theory. This flexible, evidence-first approach helps you build personas from what people actually say and do—without preconceptions. In this video, we show how grounded theory fits persona research: alternate between data collection and analysis, use open coding to label interview notes and recordings, then use constant comparison to spot overlaps and gaps across participants. When an interesting area has scant coverage, apply theoretical sampling—go back to participants or recruit similar users to probe deeper. You’ll see a simple loop you can reuse on every project: collect, code, compare, follow up, refine. We also share practical tips to avoid leading questions, keep your notes consistent, and decide when you’ve reached saturation. If you want reliable, defensible personas that reflect real behavior, this grounded theory walkthrough will help you fix your process fast. Keywords: grounded theory, persona research, user interviews, open coding, constant comparison, theoretical sampling. 🔗 Join IxDF to take the “Personas and User Research: Design Products and Services People Need and Want” online course. Make a concrete step forward in your career path today: https://ixdf.io/personas-and-user-res... 🔗 Want to learn more? Become a member of the IxDF - Interaction Design Foundation: https://ixdf.io/join-yt-vd Find us on social media: 🤳 Instagram: https://ixdf.io/instagram-yt-vd 👥 Facebook: https://ixdf.io/facebook-yt-vd 🐦 Twitter: https://ixdf.io/twitter-x-yt-vd 💼 LinkedIn: https://ixdf.io/linkedin-yt-vd 📝 IxDF Blog: https://ixdf.io/blog-yt-vd 🚅 IxDF Master Classes: https://ixdf.io/master-classes-yt-vd ✈️ IxDF Courses: https://ixdf.io/courses-yt-vd 🛠️ If you have any questions about IxDF - contact: hello@interaction-design.org