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In this revealing episode, Stan sits down with Jeremy Andrus, CEO of Traeger Grills, to delve into his gripping experiences in entrepreneurship and business transformation. Jeremy shares the tumultuous journey of rethinking and reinventing Traeger Grills amidst economic upheavals, tariffs, and a toxic corporate culture. The conversation covers the critical importance of negotiation, managing complex supplier relationships, leveraging partnerships with major retailers like Costco, and the power of transparency in leadership. Alongside anecdotes from his time at Skullcandy and a harrowing poisoning scare in China, Jeremy offers invaluable insights into building a resilient business that's not just about survival, but winning. Subscribe on Spotify: Listen on Apple: 00:27 Meet Jeremy Andres: CEO of Traeger Grills 01:12 Navigating Challenges: COVID and Tariffs 02:47 Reinvention and Survival Strategies 05:38 Transparency and Team Communication 10:43 Jeremy's Harvard Business School Journey 13:16 Early Entrepreneurial Struggles 17:17 Joining Skullcandy: The Early Days 21:55 Negotiating Deals and Raising Capital 29:05 Acquiring Traeger Grills: The Surprises 30:04 Acquiring a 27-Year-Old Business 30:35 Cultural Challenges and Realizations 33:01 Negotiating a Buyout 33:34 Revamping the Supply Chain 34:37 Dealing with Toxic Culture 36:59 Retail Negotiations and Battle Scars 37:25 Costco's Tough Negotiation Tactics 48:38 Supplier Negotiations in China 55:54 Building Strong Supplier Relationships 01:03:33 Conclusion and Final Thoughts Host Stan Christensen has spent his career working as a professional negotiator in a variety of arenas. He has also taught a popular course on negotiation at Stanford University for over twenty years. #AllThingsNegotiation #NegotiationStrategy #DealMaking #BusinessLeadership #EntrepreneurMindset #MethodicalThinking #BATNA #Leverage #SalesLeadership #FounderLife #CLevelLeadership #StrategicThinking #BusinessPodcast #StanAndJeremy #Traeger