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In Session: Andy Cunningham

An entrepreneur at the forefront of marketing, branding, positioning and communicating “the next big thing,” Andy Cunningham knows what it takes to inspire others. Her experience helping Steve Jobs launch Macintosh allowed her to see what leadership on a large scale looks like, and the importance of raising the bar to get others to exceed even their own expectations. In the latest episode of In Session, she shares leadership lessons from a career of innovation in Silicon Valley. Contents of this video: 0:00 - Intro 0:48 - Lesson 1: Raise the bar 1:57 - Lesson 2: Communication is critical 3:08 - Lesson 3: Culture drives behavior 4:10 - Lesson 4: Give people the freedom to execute Follow us on social media for more big ideas: On Instagram:   / aspeninstitute   On Facebook:   / aspeninstitute   On LinkedIn:   / the-aspen-institute   On X:   / aspeninstitute   Our Newsletters: https://www.aspeninstitute.org/our-ne...