Скачать с ютуб The Story of Burberry - Listening Exercise on Branding and Innovation в хорошем качестве

The Story of Burberry - Listening Exercise on Branding and Innovation

Exercise below! This listening exercise explores key moments in Burberry's history, from its founding in 1856 to its innovative moves in fashion and marketing. Students will learn vocabulary related to branding, luxury goods, and strategic business decisions while listening to how Burberry became synonymous with quality, resilience, and style. Perfect for upper-intermediate (C1) learners interested in business and fashion history! 🎧 How to use this exercise: Listen carefully to the recording. Fill in the blanks with the missing words from the information you hear: 1. In 1856, Thomas Burberry opened his first shop, focusing on creating high-quality __________ for the working class. 2. The invention of gabardine revolutionized outerwear and cemented Burberry’s __________ as an industry leader in innovation and quality. 3. Burberry designed the iconic trench coat for British officers during the First World War, blending __________ with durability 4. The explorer Roald Amundsen wore Burberry __________ on his expedition to the South Pole, strengthening the brand's association with resilience and adventure. 5. Burberry's logo which was introduced in 1901 symbolized the brand’s commitment to protection, strength, and __________ from its very beginnings. 6. The famous Burberry Check, which first appeared as a lining in trench coats in the 1920s, wasn’t associated with any specific __________ clan. 7. Burberry coats have appeared in numerous iconic films, creating strong associations with style, sophistication, and __________elegance. 8. In the 1990s, Burberry's association with mass-market products affected its __________as a high-end fashion label. 9. Burberry was the first luxury brand to livestream its fashion shows, allowing customers to __________ items directly as they were showcased on the catwalk. Don’t forget to like, comment, and subscribe for more engaging listening activities! 😊