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Most deals don’t die because of price, timing, or objections. They die because follow-up is weak, inconsistent, or handled with a needy tone. While working inside Dan Martell’s SaaS Academy, I saw this over and over again: great sales calls… solid interest… then silence. Not because the prospect wasn’t interested — but because the follow-up process wasn’t designed to move the deal forward. In this training, I break down The Follow-Up Formula — a structured, non-needy approach to follow-up that keeps momentum high, prevents ghosting, and makes the next step feel natural instead of forced. I cover how I: Design a simple follow-up playbook that scales Use personalized proposals to anchor value Write “spear emails” that get replies without chasing Prevent ghosting before it happens Handle objections calmly and confidently — without pressure These are the same principles I used with real SaaS founders and sales teams who needed to close deals without burning relationships or feeling desperate in their follow-up. This training is for founders, closers, and operators who want their follow-up to feel professional, confident, and intentional — not reactive. If you’ve ever felt unsure when to follow up, what to say, or how to re-engage a prospect without killing the vibe, this video will give you a repeatable system to fix that.