Revenue Management Explained: How Pricing Drives Profitability & Growth скачать в хорошем качестве

Revenue Management Explained: How Pricing Drives Profitability & Growth

Pricing quietly shapes revenue, customer behavior, and strategic flexibility long before results show up in the P&L. Yet it’s often treated as a one-time setup instead of an ongoing management discipline. This video breaks down how modern organizations use pricing as an active part of revenue strategy. You’ll learn: • Why cost-plus and competitor-based pricing leave money on the table • How value-based pricing changes how customers perceive your offering • The role of customer segmentation in effective pricing strategy • Practical pricing models including tiered pricing, subscriptions, and dynamic pricing • How to move from “setting prices” to actively managing revenue If you’re responsible for pricing, revenue performance, or growth strategy, this video provides a clear framework to turn pricing into a strategic revenue advantage rather than a reactive decision. ▶ Learn more about our Pricing & Revenue Management approach: https://cityshiftfinance.com/pricing-... #PricingStrategy #RevenueManagement #Profitability #BusinessGrowth #ValueBasedPricing