Smart Retail Revolution How AI is Levelling the Playing Field for Independent Retailers скачать в хорошем качестве

Smart Retail Revolution How AI is Levelling the Playing Field for Independent Retailers

Smart Retail Revolution - How AI is Levelling the Playing Field for Independent Retailers Many think AI is only for big chains with massive budgets and technical teams. But the truth is, AI tools are now accessible, affordable, and could be the key to helping small retailers compete more effectively than ever before. In this episode, host Claire Leigh is joined by Andrew Goodacre, CEO of Bira, Melissa Minkow, Global Director of Retail Strategy and Insights at CI&T, and Thomas Akintan, co-founder of Avalon Insights, to explore what AI actually means for independent retailers in practical terms. Discover striking new research showing that 61% of consumers use AI tools when shopping, yet 68% can't name a single retailer delivering a memorable AI experience - revealing a major opportunity for independents who get it right. Learn where to start with AI, which free tools can make an immediate difference, and how to use technology to augment your business without losing the personal touch that sets you apart. From creating social media content to analysing customer feedback, the experts share practical, actionable advice you can implement this week. Whether you're excited about AI or feeling overwhelmed, this episode will help you understand how accessible technology can help you work smarter, reach new customers, and compete with the big players - without needing a computer science degree or breaking the bank. Subscribe now so you don't miss future episodes tackling themes like accessibility, retail crime, and many more high street matters! Hear something you want to follow up on? Listener enquiries can be sent to info@bira.co.uk. For more on Bira's mission supporting Britain's independent retailers, visit https://www.bira.co.uk. To see the full High Street Matters series visit our podcast resource page at https://bira.co.uk/resources/podcast/