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In this episode of Career Coaching Secrets, Pedro sits down with executive coach Nadine Zeinoun to unpack one of the toughest challenges coaches face: pricing with confidence—especially when moving across markets and cultures. Nadine shares her journey from Lebanon to Canada, how growing up in scarcity shaped her early mindset around money, and the intentional process she used to research the market, evaluate her credentials, and ultimately price herself above average without guilt. Together, they explore why coaches must stop selling sessions and start pricing transformations, how to shift from scarcity to abundance, and what it really takes to scale impact without burning out. This conversation is a must-listen for coaches who want to build a sustainable, values-aligned business while honoring their experience, expertise, and mission. You can find her on: LinkedIn: / coachnadinezeinoun Website: https://nadinezeinoun.com/ You can also listen to the podcast on: https://www.buzzsprout.com/2466506/ https://open.spotify.com/show/3Zcdwlt... https://podcasts.apple.com/bg/podcast... and anywhere else you listen to podcasts. If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-pa... Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches. Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches. Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.