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Cannabis Culture Online with Josh Lyon & Herb | Social Media Week Toronto 2018 скачать в хорошем качестве

Cannabis Culture Online with Josh Lyon & Herb | Social Media Week Toronto 2018 6 лет назад

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Cannabis Culture Online with Josh Lyon & Herb | Social Media Week Toronto 2018

Presented at Social Media Week Toronto, November 2018. Learn more here: https://www.socialmediaweektoronto.com/ ---- Social Media Week Toronto shines a light about the legalization of cannabis in Canada, looking at online cannabis culture, social communities and the challenges of marketing in a heavily regulated space – something that has put native advertising and content marketing in the forefront. This talk features Josh Lyon, the Vice President of Marketing and Partnerships at Hiku, Canada’s preeminent cannabis brand-house and Amanda Marino, Chief of Staff at Herb – the voice of cannabis culture. Herb has the largest and most engaged cannabis community in the world with over 5M UVs per month, 2 billion video views, and over 10 million social followers. --- Social Media Week Toronto (SMWTO) is independently organized by Pinch Social, a Toronto-based social media and marketing agency. Michelle Pinchev is the Executive Director of #SMWTO. Moderated by Michelle Pinchev, Founder & Lead Strategist of Pinch Social and Executive Producer of Toronto Social Media Week Learn more about Pinch Social: https://pinchsocial.ca/ #SMWTO is part of a global network of Social Media Week conferences taking place around the world. Learn more here: https://socialmediaweek.org THIS VIDEO WAS MADE BY OUR VIDEO PRODUCTION PARTNERS ARC & CROWN, THE OFFICIAL VIDEO PRODUCTION PARTNERS OF SMWTO 2018: https://www.arcandcrown.co --- About Josh Lyon Josh Lyon is the Vice President of Marketing and Partnerships at Hiku, Canada’s preeminent cannabis brand-house. A storyteller by nature, Josh most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Josh graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University. --- About Amanda Marino Amanda Marino is the Chief of Staff at Herb – the voice of cannabis culture. Herb has the largest and most engaged cannabis community in the world with over 5M UVs per month, 2 billion video views, and over 10 million social followers. Amanda got her start in e-commerce and social consulting after running 5 e-commerce stores throughout university. She joined Herb founder and CEO, Matt Gray on his mission to define cannabis culture and make cannabis as pervasive as coffee just over 2 years ago. Since then, Amanda has helped build out the social strategy alongside an incredible team that has vaulted Herb’s social growth and now she acts as the first line of defense to Matt. HERB is a Toronto-based cannabis media and commerce company, known by their followers as “the voice of cannabis culture”. Their mission is to spread good vibes and build a future where cannabis consumption is as normalized as coffee consumption. It is one of the largest cannabis websites in the world, with over 5.3 million unique visitors per month, 2 billion video views annually, and over 10 million followers on social media.  --- About Michelle Pinchev Bringing a decade of experience in communications, marketing, and social media, Michelle Pinchev is a leader in the social media space. A social media strategist, consultant, and trainer, Michelle is currently the Executive Director and producer of Toronto’s Social Media Week as well as the founder of Pinch Social, a boutique social media agency. She is an award-nominated marketing professional, speaker, and writer, having participated in over a dozen industry forums. She has contributed to publications such as Marketing Mag (Strategy Online) and appeared on programs such as CBC’s Metro Morning. Noted for her expertise in social media trends, Michelle has been quoted or featured in media such as the Globe and Mail, 24 Hours Toronto, Notable, NOW and others. While leading Pinch Social, Michelle has led the charge developing social strategies for a wide range of companies in areas such as media and entertainment, not-for-profit, finance, technology, healthcare, food and beverage, consumer goods and professional services.

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