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Recorded live at SXSW, this episode features Rey Banatao and Peter Chauvel of Google's X the Moonshot Factory — two of the brightest minds on an ambitious effort to reinvent how we use materials. They walk us through how they’re using cutting edge tools like AI and molecular data to build better systems that keep materials in use and out of the landfill, what it takes to engineer real world change and how rethinking waste could unlock massive economic opportunity. [00:00:00] Introduction [00:00:25] What is Moonshot Factory? [00:01:29] Solving the “World’s Largest Problems” [00:02:24] How Circularity Can Solve the Waste Problem [00:04:17] Circularity and the Economic Impact [00:05:08] The Role of Data and Technology in Recycling [00:06:31] The Data Needed to Tackle Recycling’s Complexities [00:07:51] Looking at Materials in New Ways [00:08:52] What is Advanced Recycling and How Can it Help? [00:10:07] Mechanical Recycling vs Advanced Recycling [00:12:57] Making Advancements in Advanced Recycling [00:14:41] What Happens After the Advanced Recycling Process [00:15:10] Scaling Advanced Recycling [00:15:45] Conclusion and Listener Engagement