Making International Growth Measurable | Beyond Borders - Season 3 Episode 1 скачать в хорошем качестве

Making International Growth Measurable | Beyond Borders - Season 3 Episode 1

Beyond Borders is back for Season 3! 🌍 In our first episode of the new season, Andrew Fahey sits down with Bill Kenney of Meet to unpack what really happens when businesses expand internationally, particularly into the US market. From defining clear milestones and understanding true ROI, to founder-led sales, customer segmentation, and the financial realities of cracking America, this episode dives into the strategy behind successful global growth. They explore: ➡️ Why adaptability matters more than having the “perfect” plan ➡️ The common mistakes companies make when entering the US ➡️ How data-driven decision-making improves expansion outcomes ➡️ The role of founder involvement in early market traction ➡️ Why celebrating small wins keeps momentum alive If you're considering international expansion, this episode offers practical insight into balancing opportunity, risk, ego, empathy, and execution. 🎧 Watch now and start Season 3 with a sharper global strategy. #globalexpansion #usmarket #internationalbusiness #businessgrowth #podcast #beyondborders