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Ever wondered why 90% of small businesses fail within the first 5 years? It's NOT what the experts tell you. In this raw, honest episode, we dive deep into the REAL reasons MSMEs (Micro, Small & Medium Enterprises) crash and burn—the ones nobody talks about at business conferences or in entrepreneurship books. What You'll Learn: 🔥 The Identity Trap - Why being "all in" on your business might be killing it (and you) 💔 The Friendship Tax - How hiring friends and family slowly bleeds your business dry 📈 The Success Delusion - Why early wins are actually your biggest danger 👁️ Vision Blindness - When your dream becomes a nightmare you can't wake up from ⚡ Energy Depletion - The silent killer destroying entrepreneurs (that nobody mentions) 🎯 Fear of Simplicity - Why smart people overcomplicate themselves into bankruptcy This episode is for you if: • You're running a small or medium business and feeling stuck • You're thinking about starting a business and want to avoid fatal mistakes • You've failed before and want to understand what really happened • You're exhausted, burned out, and wondering if it's worth it What makes this different: No fluff. No corporate jargon. No "hustle culture" BS. Just real stories, brutal honesty, and actionable wisdom from someone who's seen hundreds of businesses rise and fall. Perfect for: Entrepreneurs, startup founders, small business owners, solopreneurs, freelancers considering scaling, and anyone tired of generic business advice. Keywords: small business failure, MSME challenges, entrepreneurship reality, startup mistakes, business burnout, why businesses fail, entrepreneur mental health, small business survival, scaling problems, business partnership issues Duration: 20 minutes of pure value ⚠️ Warning: This episode might make you uncomfortable. It might challenge your assumptions. But if you're serious about building something that lasts, this is the conversation you need to hear. 💬 Have your own story about business failure or survival? Drop a comment or DM, I read every single one. 🔔 Subscribe for more honest conversations about entrepreneurship, business strategy, and the human side of building companies.