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In this engaging conversation, Festus Bello and Emmanuel Ohanwe delve into the transformative role of artificial intelligence (AI) in the African startup ecosystem. Emmanuel, a seasoned product manager, shares insights on how AI can be a powerful enabler for businesses, but emphasises the importance of understanding local contexts before jumping into automation. The discussion highlights the balance between human-centred marketing and automation, stressing that while AI can enhance efficiency, it cannot replace the human touch essential for building trust and understanding consumer behaviour in diverse markets. The dialogue also explores the misconceptions surrounding AI, particularly the tendency for startups to automate processes without fully grasping their implications. Emmanuel argues that successful entrepreneurs must engage directly with their customers to gather real data and insights, which can inform their strategies and product offerings. The conversation culminates in a call for founders to prioritise clarity and local intelligence over blind adoption of technology, reinforcing that AI should scale existing clarity rather than create it from scratch. Takeaways AI is an enabler, not a replacement for human interaction. Understanding local context is crucial for AI deployment. Automating processes without understanding can lead to failure. Engaging directly with customers provides invaluable insights. AI scales what works; it does not create clarity. Sound bites "AI is an enabler, not a replacement." "It multiplies the confusion." "AI scales what works." Chapters 00:00 Introduction to AI in African Startups 02:33 Understanding AI's Role in Business 11:18 Common Missteps in AI Adoption 21:58 The Importance of Local Context 33:10 Building Trust in AI-Driven Businesses 40:22 Practical Advice for Early Stage Startups 46:38 Closing Thoughts on AI and Entrepreneurship #AI #Africanstartups #marketingautomation #humancentereddesign, #productmanagement #localintelligence #entrepreneurship #technologyadoption #consumerbehavior