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SEO forecasting - Why it matters and how to do it right In our latest video, Ben Barker, our Director of Organic Performance breaks down the two key forecasting methods: 🌟 Bottom-up – Starts with sessions, then builds up to revenue. 🌟 Top-down – Starts with business revenue and breaks it down by channel. He also covers who to target with your SEO forecast, the most cost-effective approach, and how to secure SEO investment. Who are we? Connective3 is a specialist performance marketing agency, and we deliver unrivalled performance for our clients on a global scale. We connect market leading brands such as Ocado, Wren Kitchens, Love Holidays and Avon with our marketing specialists, who have a relentless focus on growth. Through the application of SEO, Content Strategy, Digital PR, Paid Media, Strategy, Social Media and CRO we deliver transformational results to help our clients dominate in their sectors, taking market share from competitors and achieving true ROI from their digital channels. Founded in October 2019 by CEO Tim Grice, we’ve grown to a team of over 100 marketers across offices in Leeds, London and Manchester. Headquartered in the UK we work with clients globally and deliver transformational results to help them dominate in their sectors. 💻 Visit https://connective3.com/ to find out more Where can you find us? 🌟 LinkedIn - / connective3 🌟 Instagram - / connective3_agency 🌟 Twitter - / connective_3 🌟 TikTok - / connective3