How Schools Win Search Ranking Now in Google and AI Results скачать в хорошем качестве

How Schools Win Search Ranking Now in Google and AI Results

More than 50% of families start their school search on Google. What’s changing fast is how those searches work—and where families are getting their answers. Between Google’s evolving algorithms and the rapid rise of AI-powered search tools like ChatGPT, Gemini, and Perplexity, the old SEO playbook is no longer enough. In this session, we’ll break down what’s working right now—and how schools need to update their websites and content to stay visible in both traditional search and AI-driven results. We’ll cover: ✅ How families are actually searching for schools today …so you can align your site with modern search behavior, not outdated assumptions. ✅ What Google still cares about (and what’s changed) …so you focus on SEO best practices that still move the needle. ✅ How AI search tools decide which schools to mention and recommend …so your school shows up in ChatGPT, Gemini, and Perplexity answers. ✅ How to structure your website for AI visibility …including content, pages, FAQs, and language AI tools understand and trust. ✅ Common SEO mistakes schools are still making …that quietly cost them organic traffic and inquiries every month. This isn’t about chasing algorithms—it’s about making your school easy to find, easy to understand, and easy to choose in a search landscape that’s changing fast.