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Dr Jagdish Sheth is the Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University in Atlanta. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis and has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University. Dr. Sheth is a recipient of the 2020 Padma Bhushan Award and has served on many boards around the world, including that of Wipro Limited. He has also authored and co-authored dozens of books and hundreds of papers, including the famous Howard Sheth Theory of Buyer Behaviour, including his latest book, India’s Road to Transformation.