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This week, we welcome back Max Simon, CEO & Co-Founder of Green Flower - industry leading cannabis education platform empowering the next generation of cannabis professionals. We investigate the nuances that define 'craft' cannabis, how it is distinct from mass market flower, and why top quality cannabis products can be so hard to find in legal mass markets. 📚 VIEW SHOW NOTES AND EXTRAS: https://www.canverse.global/shownotes... About Max Simon Max Simon’s vision to change the world’s understanding of cannabis led him to create Green Flower, a first-of- its-kind education company, in 2014. Green Flower has since become the recognised industry leader in cannabis education and training, producing the world’s largest library of online cannabis courses; bolstering a network of more than 700 leading cannabis experts; powering the cannabis curriculums of multiple Universities across the US; successfully training cannabis workforces around the world; and creating the esteemed Ganjier Certification, known as the Cannabis Sommelier Certification. Max’s mission to educate the world about cannabis echoes his earlier work in bringing mind-body wellness and meditation into the mainstream as the Director of Consumer Products for world-renowned self-help guru Deepak Chopra. Max rebranded that company, developed and launched 49 signature products, and helped millions of people improve the quality of their lives along the way. Green Flower is also a deeply personal mission for Max, who has successfully used cannabis for more than two decades as an integral part of his wellness regime—and to aid in the treatment of his ADHD. Quotables ‘I have an unwavering certainty that not only cannabis can be used medicinally, but for many different conditions’ ‘If you want people to be successful, they need to have good education and training to play that role successfully’ Resources Green Flower’s Website: https://www.green-flower.com/ Green Flower’s Ganjier Programme: https://www.green-flower.com/certific... Follow Green Flower on Linkedin: / greenflower Connect with Max on Linkedin: / max-simon-b51161156