The Rise of 'Digital Platforms' Opportunities and Threats for UK and European businesses скачать в хорошем качестве

The Rise of 'Digital Platforms' Opportunities and Threats for UK and European businesses

Businesses predominantly grow in one of two ways, either organically, focused on internal resources, or through mergers and acquisitions. There is a third way, which some call ‘leveraged growth’ – leveraging the resources and creativity of other people. BearingPoint thinks this is a new discipline for businesses, and they are calling it Digital Ecosystem Management. In this video, Dr Peter Evans from The Center for Global Enterprise, Prof Geoff Parker, Research Fellow, MIT Institute for the Digital Economy and Prof Annabelle Gawer, Surrey Centre for the Digital Economy, discuss platform businesses. This video follows a recent event at the Shard (Executive briefing: The Rise of ‘Digital Platforms’), where The Centre for the Digital Economy, The Center for Global Enterprise and BearingPoint shared insights from a groundbreaking new research study which is the first comprehensive study of the global platform economy.