Three Magic Words in Arts Management | скачать в хорошем качестве

Three Magic Words in Arts Management |

These three magic words can help arts managers observe with clarity, analyze with intention, and act with purpose. Motivation, Opportunity, and Ability. SOURCES/RESOURCES for Motivation Opportunity Ability (MOA) Batra, Rajeev, and Michael L. Ray. “Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond.” Journal of Consumer Research 12, no. 4 (March 1986): 432–45. https://doi.org/10.1086/208528. MacInnis, Deborah J., Christine Moorman, and Bernard J. Jaworski. “Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads.” Journal of Marketing 55, no. 4 (October 1, 1991): 32–53. https://doi.org/10.2307/1251955. Ölander, Folke, and John Thøgersen. “Understanding of Consumer Behavior as a Prerequisite for Environmental Protection.” Journal of Consumer Policy; Dordrecht 18, no. 4 (December 1995): 345. Rothschild, Michael L. “Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.” Journal of Marketing 63, no. 4 (October 1, 1999): 24–37. https://doi.org/10.2307/1251972. ArtsManaged: https://artsmanaged.org Arts Management Program, American University: https://artsmanagement.american.edu The Artful Manager blog: https://www.artsjournal.com/artfulman... E. Andrew Taylor: https://eandrewtaylor.com Twitter: @artfulmanager ABOUT ME: I’m an Associate Professor of Arts Management at American University in Washington, DC. I’ve been teaching Arts Management for more than 25 years, as well as writing, speaking, and consulting on the business of arts and culture across North America and Europe. TAGS: Arts Management, Arts Administration, Cultural Management, Arts Business, Cultural Leadership, American University, performing arts, visual arts, museums, galleries, art, dance, theater, theatre, theater management, performing arts management, nonprofit management, arts management studies, music business, arts management degree, arts administration, art business, business side of art, business of art, broadway, theater business, theatre business, dance business, opera business, symphony, opera, motivation opportunity ability framework, MOA Framework