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Grounded Theory vs Phenomenology - Similarities, Differences & Which one to choose?

Phenomenology and Grounded Theory share many similarities, so no wonder it is an extremely difficult task to decide which one to choose for your study. In this video, I define phenomenology and grounded theory, talk about similarities between them, and finally discuss differences between phenomenology and grounded theory and how to make that difficult decision. While doing this, I share a number of useful insights about each of these methodologies. Enjoy! #qualitativeresearch #academia #researchpaper ➡️ Feel free to ask me questions in the comments, and if you feel that you may require a more guided assistance, you can book a lesson with me through the following link https://drkriukow.com/qualitative-res... ➡️ Here is my self-study course on planning and conducting your first research study (it is CHEAP! so do have a look) https://www.udemy.com/course/how-to-d... Time stamps: 00:00-03:34 Problems with phenomenology and grounded theory 03:34-04:52 Defining phenomenology and grounded theory 04:52-06:39 Similarities between phenomenology and grounded theory 06:39-19:58 Differences & which one to choose?