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In business, there's a huge difference between price and value. If a client starts the conversation by focusing solely on price, chances are they're not going to buy-or worse, they may not be the right client for your business at all. When a customer is only interested in negotiating the lowest price, they often don't appreciate the value you bring to the table. We realized that as soon as we increased our prices, everything changed. Not only did our revenue grow, but more importantly, our client profile shifted dramatically. We began attracting clients who truly valued the quality and expertise we offer. These clients understood the investment they were making and trusted us to deliver results that justified the price. By raising our prices, we set a new standard, and the clients who recognized that were the ones we wanted to work with all along. Remember, when you charge what you're worth, you attract clients who value what you offer. It's not just about making a sale-it's about building relationships with clients who understand the value behind your work. #shorts