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The Rapid Downfall Of Prime

Prime was once the internet’s favorite drink — a neon bottle backed by Logan Paul and KSI that sold out in minutes and turned store shelves into battlegrounds. Kids chased flavors like collectibles, resale prices skyrocketed, and the brand felt unstoppable. But fast forward to 2025, and the hype looks very different. Revenue reportedly plunged, lawsuits piled up, and cases of Prime began sitting untouched on clearance racks. Critics questioned ingredients, parents raised concerns over caffeine levels, and confusion between the Hydration and Energy versions sparked backlash. What started as a viral success story slowly turned into a legal and public relations storm. From multimillion-dollar supplier disputes to caffeine mislabeling claims and PFAS allegations, the brand found itself defending its image in court while sales cooled in the UK and U.S. alike. Sponsorships and influencer power built the empire — but could they sustain it? Was Prime a brilliant marketing phenomenon that burned too bright, or a brand that expanded too fast? This video breaks down the rise, the scrutiny, and the steep fall of one of the most talked-about drinks of the decade. This content may include opinions, rumors, or unverified information. Viewers are encouraged to verify independently. #PrimeHydration #PrimeEnergy #LoganPaul #KSI #PrimeDrink #PrimeLawsuit #Refresco #Agana #PFAS #KevinDurant #TeamUSA #CaffeineLabel #EnergyDrinkDebate #PrimeSales #PrimeControversy