Share The Load, Share The Love | 3 Heartwarming Commercial Ads Short Films | Ariel India Campaign скачать в хорошем качестве

Share The Load, Share The Love | 3 Heartwarming Commercial Ads Short Films | Ariel India Campaign

Procter & Gamble's Ariel recently launched the fourth chapter of 'Share The Load' campaign. The company added that Ariel India launched the 'Share The Load' movement in India to address the inequality that exists within Indian households. In 2015, it raised the question ‘Is laundry only a woman’s job’ drawing attention to the uneven distribution of domestic chores. With ‘Dads Share The Load’ in 2016, the conversation was aimed at helping to address the root cause - the cycle of prejudice passed down from one generation to the next. In 2019, it started to drive action, urging parents to raise their sons like they have been raising their daughters, so that the future generation is more equal. In First Film, of the 'Share The Load' campaign broke the internet in 2016, and focused on the father's perspective. In India, 2 out of 3 children believe that household chores are mum's job, reflecting the gender dynamics of tasks related to housework they saw at home. Through the years of a child's life, stereotypes become part of their reality, and the laundry room becomes mum's domain. Children learn by example, so the inequality they see in the home will be repeated in their adult life and passed down to their children as well. In the heart-warming film, we listen to a father's apology to his daughter. He didn't set a good example for his children, but he sees a way to make a difference with one little change. The movie asks fathers to pledge to Share The Load, and to help make a difference in the eyes of their children. Dads #ShareTheLoad gained global traction after Facebook COO and equality activist Sheryl Sandberg shared it on her social media, commenting “The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us”. The key has been to consistently drive the message of 'Share The Load', year after year. Before Ariel began this journey, in 2014, 79% Indian men thought household chores are a woman's/daughter's job and that 'outdoor'’ work is man's/son's job. In 2016, this number dropped to 63% men. By 2018, this had further dropped to 52%. In Second Film, launched across social media and digital platforms, seeks to highlight the impact of the unequal division of chores on women's well-being, and leverage this with men to drive an urgency to act. The film, conceptualised by BBDO, is depicted from the eyes of a little girl devoid of any conditioning, who notices her mom is missing at night while she is asleep and continues to notice her running around doing multiple things, tired and sleepy. The father’s moment of realisation is also in a way, driven by the daughter missing her mom at night. The campaign insights go with the aspect of the impact of men not sharing the load, which is far deeper and stronger. Uneven division of household chores like laundry is coming in the way of women getting enough sleep and rest. It talks about the unaccounted hours of early mornings and late nights, which are usually spent in wrapping up the chores she couldn’t complete during the day. In Third Film, It is true that more men today Share The Load than ever before. But, despite progress, as a society, we’re still far from complete household equality, hence the movement’s return. With laundry at its centre, Sons 'Share The Load', the influential campaign’s third and newest film, shows a mother, realising the inherent unequal way in which she raised her two children, and then correcting the situation by teaching her son how to do laundry. Ariel believes in not just raising the issue, but also providing a solution so we can move society towards a more equal future, because when the sons of today become the husbands of tomorrow, they should be able to Share The Load. Since its release on 24 January 2019, the film has garnered a lot of conversations. It amassed 25MM views within 1 month of release, as well as receiving endorsements from actor Rajkumar Rao and actress Patralekha, Neha Dhupia and Angad Bedi, TV stars Ravi Dubey and Sargun Mehta, etc. Chapters: 00:00 | Intro 00:07 | Why is Laundry only a mother’s job? Dads Share The Load (Hindi) – Ariel 02:12 | Unequal division of household chores is keeping women awake. Share The Load - for equal sleep 05:12 | Are we teaching our sons what we have been teaching our daughters? - Ariel 07:50 | Thank You #TheGreatAds #Ariel #ShareTheLove ********************************************************************************************** Here are the Most Funny And Creative Popular Indian Television Advertising commercials Collections. Check Our Playlists... Best Creative Short Films: http://y2u.be/LO8FLTwG1cc Best Motivational And Emotional Commercial Ads : http://y2u.be/LO8FLTwG1cc Best Old (Nostalgia) And Creative Advertisements : http://y2u.be/Mf21WlBR_b0 Best Funny Commercials : http://y2u.be/VHrG4iEvbWc Loving Indian Ads :http://y2u.be/eBWGNVRGUQA The Great Ads : http://y2u.be/Xx-1sYqA3Mk