7 Things the Top 1% of Companies Do Better with Their Case Studies: Joel Klettke (Case Study Buddy) скачать в хорошем качестве

7 Things the Top 1% of Companies Do Better with Their Case Studies: Joel Klettke (Case Study Buddy)

Joel Klettke of Case Study Buddy joined us to share the 7 things the top 1% of companies do better with their case studies. Here are our biggest takeaways from Joel’s talk: 1. You need to involve the whole team in the case study process. 2. Tell a story. People resonate with stories and not all brands can/want to share metrics 3. Build a process and framework to support your case study work. Links to additional resources & slides: https://www.clearscope.io/webinars/7-... Timestamps: 0:00 Joel takes the stage 4:35 Cross-team approach 12:01 Intentional story strategy 19:52 Proactive prospecting 24:19 Visible and reported success metrics 28:01 Templates and standardization 31:45 Multi-stage, multi-channel distribution 37:30 Documented SOPs/Playbooks 40:01 Q&A Subscribe for more videos on content and SEO. https://www.youtube.com/clearscope?su... About Joel Klettke: Joel is the founder of Case Study Buddy and a freelance conversion copywriter. He specializes in helping B2B businesses like SaaS, digital agencies and their clients better understand their customers, optimize their conversion funnels and drive more customers to action with compelling copy. Follow Joel on Twitter:   / joelklettke   About Case Study Buddy: Case Study Buddy helps midsize to enterprise companies like HubSpot, Loom, Docebo, Extensiv, Lever, and more. They’re a full team of interviewers, writers, videographers, project managers, designers, and strategists. It’s like hiring an entire department dedicated to making your case studies hit harder, convert better, and drive more ROI. Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic. Follow us on: YouTube 👉 https://www.youtube.com/clearscope?su... Twitter 👉   / clearscope   LinkedIn 👉   / clearscopeio   Email 👉 https://share.hsforms.com/19TFY9Fk8Tv...