How to Use Google Ads to Grow Your YouTube Channel скачать в хорошем качестве

How to Use Google Ads to Grow Your YouTube Channel

Can you actually use YouTube Ads to grow your YouTube channel? For years, most people would’ve said no, but with a new format inside Google Ads, that answer might just have changed. In this episode of Little Experiments, we dive deep into whether YouTube Ads can now be a genuine lever for scaling your channel. I’ll share my past experience at Babbel, where we used ads to boost high-performing videos and generate subscribers, leads, and revenue and then break down the brand-new YouTube Subscriptions & Engagements campaign type that Google has quietly introduced. Here’s what you’ll learn in this video: ✅ How brands (like Babbel) have historically used ads to support YouTube growth ✅ The three pillars of YouTube ad formats (Performance, Brand, and Channel Growth) ✅ Why In-feed ads may be the most effective placement for genuine engagement ✅ Step-by-step setup of a YouTube Subscriptions & Engagements campaign ✅ Benchmarks for cost per view & cost per subscriber ✅ Why ads can also help you test titles, thumbnails, and content faster From campaign setup to placement strategy to real-world benchmarks, this is a practical guide for startups and creators who want to test ads as a way to accelerate channel growth. If you’re thinking about experimenting with YouTube ads, this video will give you the context, benchmarks, and confidence to get started. 🚀 👉 Don’t forget to like, subscribe, and drop a comment if you’ve tested this new format yourself. #YouTubeAds #YouTubeGrowth #GoogleAds📹 Watch next: [   • Turn YouTube into a performance channel in...  ] 👋 SUBSCRIBE & STAY CONNECTED 📺 Subscribe to our channel →    / @humbleandbragstudio   🌐 Website → https://humbleandbrag.com/ 📅 Book a call with us → [Coming Soon] 🔗 CONNECT ON LINKEDIN 💻 Humble&Brag →   / humble-brag   👾 Ed Maxwell Wood →   / edmaxwellwood   🤖 Calum Russell →   / calumrussellid   ▶️ CHECK OUT THESE NEXT: 🎬 Who Should Be in Your Company’s YouTube Videos? →    • We Scale YouTube Channels For Startups & S...   🎬 The CEO Effect on YouTube Growth →    • Why Brand Channels FAIL on YouTube (And Ho...   🎬 How Startups Can Win on YouTube →    • What does a YouTube Strategist ACTUALLY do?   🎬 Building Systems for YouTube Success →    • Craft a Full-Funnel YouTube Strategy for y...   🎬 What Makes Business Channels Grow? →    • Turn YouTube into a performance channel in...   ⏱ TIMESTAMPS 00:00 How To Run YouTube Ads 00:08 Can You Scale Your YouTube Channel with Ads? 00:14 Historical Perspective on YouTube Ads 00:18 A New Hope: Changing Times for YouTube Ads 00:28 Personal Experience with YouTube Ads 00:31 The Babel Case Study 00:41 The Tactic of Using Google Ads 00:56 Gary V's Endorsement 01:03 Introducing the New Google Ads Format 01:09 What is YouTube Subscriptions and Engagements? 01:17 Navigating the Google Ads Interface 01:35 Setting Up a YouTube Campaign 01:55 Understanding Campaign Subtypes 03:00 The Channel Growth Pillar 03:27 Placement Types in YouTube Campaigns 04:12 Creating a YouTube Subscriptions and Engagements Campaign 04:32 Cost and Budget Considerations 08:57 Final Thoughts and Recommendations ABOUT HUMBLE & BRAG Most agencies are built for big brands, with slow timelines and glossy reels that don’t move the needle. Startups need something different. That’s why we built Humble&Brag, the full-stack YouTube agency for early-stage and scaling companies. We help founders turn YouTube into a real growth engine, building a smart, consistent presence without the overhead of a big in-house team. Before starting H&B, we grew channels and content systems inside some of Europe’s fastest-growing companies from scaling @AJSmart and @careerfoundry to hundreds of thousands of subscribers, to leading @BabbelPlus 's 20-person content team where video drove a quarter of company revenue. Today, we bring that experience to startups who want YouTube channels that actually drive traction, proof, and revenue.