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What up what up — Evan “The Money Man” here. Today is part market-relevant, part old school, and part “you already know it… you just haven’t implemented it yet.” This is a two-way street. Text or call me anytime: 859-707-6870 — I’m your coach and your partner, not somebody just talking at you. Housekeeping (don’t skip this) March 17–18: We’ve got an in-person 800% Elite event coming up. Finance Managers and Finance Directors — I need you in that room. New in the App: NanoGraphene / Ceramic Roadmap There’s a new section in the app with 12 video courses and a File Vault you can print and put in your team’s hands. If you’re tired of half-presenting paint protection / ceramic, this roadmap shows you how to: Present it step-by-step Get your salespeople to tee it up properly Build buy-in from management Turn one product into real bottom-line profit The Leadership Move: Build a Vision Board I walk you through how I built mine using Google Labs. We’re not chasing 100% in one area and neglecting the rest — we’re building 800% across the 8 Pillars: Faith. Family. Fitness. Friends. Finances. Mental Health. Education. Career. Market Reality + The Truth From NADA Yes, there are affordability issues. But here’s the real takeaway from NADA 2026: The foundation didn’t change. We just need to dial it in, tweak a few things, and execute. The 3 Things You Need to Write Down Early is not early enough Bridge the gap between sales managers and finance Build a process that’s scalable (even if you’re not at 150 deals yet) Road to the Close: The 13 Steps (Phase Overview) We break down the 3 phases: Preparation → Presentation → Execution And we start working through the early steps: Attitude Meet & greet (not an interview) Fact finding + rapport building Selection + preparation First menu presentation Objection handling Relieving pressure Using the accept/decline form as a real opportunity (not a throwaway signature) Your Assignment Print the F&I Checklist from the Foundation section. Page 1. Page 2. Bring it to your desk and use it on every deal. If you’re watching this, don’t just watch it. Watch it. Learn it. Implement it. Drop a comment with your biggest takeaway, and if you build a vision board, I want to see it. Let’s go win the day. Let’s rock.