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In this special fireside chat, Shannon Jamail, Alison, and Erin pull back the curtain on the evolving energy of the Retreat Industry Forum — and why this year's attendee profile looks different than ever before. What started as a vision to elevate the retreat industry is quickly becoming a high-level gathering of experienced retreat leaders, business owners, venue operators, and industry professionals ready to scale smarter and connect strategically. The trio discusses: • The shift toward seasoned retreat professionals attending • Why the Forum is not a beginner workshop — it's a growth accelerator • The power of investing in events (and the real ROI that follows) • High-caliber speakers with proven track records • The importance of treating retreats like a business • Technology, AI, and SEO shaping the future of the industry • The synergy and collaboration behind the Forum itself • Early planning conversations for 2027 If you're serious about growing your retreat business and surrounding yourself with leaders who are playing at a higher level - this episode will show you why the Retreat Industry Forum is different. Key Takeaways • The Retreat Industry Forum is attracting experienced, growth-focused retreat leaders. • High-level networking creates exponential business returns. • Investing in events often yields significantly higher ROI than expected. • Professional standards matter — retreats must operate like businesses. • AI, SEO, and technology are shaping the next phase of retreat visibility. • Collaboration and in-person relationships accelerate opportunity. • The Forum is about elevation — not entry-level learning. The Retreat Leaders Podcast Resources and Links: • Learn to Host Retreats (https://theretreatleadersplaybook.com/) • Join our private Facebook Group ( / leadretreats ) • Get your legal docs for retreats (https://lddy.no/1la03) • Join Shannon in Denver at the Retreat Industry Forum (https://luxuryinbusinessretreats.myka...) • Join our LinkedIn Group ( / 14584477 ) • Apply to be a guest on our show (https://docs.google.com/forms/d/e/1FA...) • Get Shannon's newest book (https://amzn.to/46Karjh) : Retreat Business Marketing Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast (https://podcasts.apple.com/us/podcast...) | Google Podcast (https://podcasts.google.com/?feed=aHR...) | Spotify (https://open.spotify.com/show/5p3Rpdu...) ------- TIMESTAMPS Fireside Chat Introduction (00:00:55) Shannon previews the fireside chat with Alison and Aaron about the upcoming Retreat Industry Forum in Denver. Forum Purpose & Audience (00:02:02) Discussion on the Retreat Industry Forum's focus on seasoned retreat professionals and what sets it apart from other events. Shift in Attendees & Market Gap (00:03:35) Noticing a shift toward experienced attendees and identifying the lack of advanced spaces for established retreat leaders. Value of Being an Attendee (00:07:15) Exploring the benefits of attending events as a participant versus as a speaker, including networking and business growth. Investment & Value Proposition (00:12:13) Emphasizing the importance of investing in high-quality events and the return on investment for attendees. Speaker Selection & Event Quality (00:13:05) Explaining the intentional recruitment and payment of expert speakers to ensure high-caliber content and credibility. Opportunities for Future Speakers (00:15:49) Clarifying the process for becoming a future speaker and the importance of first attending and engaging with the forum. Power of In-Person Collaboration (00:17:09) Sharing personal stories of how in-person investments and collaborations led to meaningful partnerships and growth. Commitment & Decision-Making (00:19:09) Discussing the necessity of decisive action and commitment to personal and professional growth through event participat...