Outbound & Inbound Aren’t Scaling..What Now? | My First Signal #1 скачать в хорошем качестве

Outbound & Inbound Aren’t Scaling..What Now? | My First Signal #1

Outbound isn’t converting like it used to. Inbound isn’t scaling anymore. So what do revenue teams do now? In the first episode of My First Signal, Georgi Furnadzhiev (CEO, Signalbase) sits down with Sara Storm, Sales Director at Enrich, to break down why traditional GTM playbooks are failing — and why most revenue teams are engaging too late in the buyer journey. This episode gets practical on: Why mid-market & enterprise buyers no longer raise their hand How long high-ACV buying journeys actually take Why most teams use signals by accident, not by design The difference between nurturing accounts and “meeting mode” The biggest mistakes revenue leaders make when building signal-based GTM If you’re a founder, CRO, CMO, or revenue leader trying to scale pipeline without spamming the market, this episode will change how you think about signals, timing, and demand creation. 🎙️ Welcome to My First Signal — the show where seasoned revenue leaders share the practical reality of building a signal-based GTM engine for the first time. ---- Useful links: Connect with Sara on LinkedIn: https://www.linkedin.com/in/saralstorm/ Talk about signals with Georgi: https://www.linkedin.com/in/georgi-furnadz... Create your first signal-based GTM engine with Signalbase: https://www.trysignalbase.com/ #GTM #signals #signalbasedengines