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What if I told you your company's only goal is not just to make money? The old way of doing business is over. People are tired of the bottom line being the only thing that matters. We're talking about a new type of company: the purpose-driven organization. These companies have a mission that goes beyond profit. They're making a positive impact on the world, and it's a huge business advantage! They attract the best talent, build insane customer loyalty, and are incredibly resilient. They're not just selling products; they're selling a vision for a better world. A purpose-driven organization has a business model focused on solving a societal or environmental problem. It's built into their DNA. This isn't just talk. There are real certifications like B Corp or legal frameworks like a Benefit Corporation that prove it. So next time you're looking for a job or a product, ask yourself: What's their purpose? Is it just about the money, or are they out to improve the world? 👍 Like what you see? Subscribe for deep dives into global challenges, always with a dose of actionable optimism. CONNECT WITH ME 💌 Newsletter — In-depth & technical insights on humanity’s biggest challenges: https://substack.com/@optimistikus 📸 Instagram — Short-form, personal & behind-the-scenes content: / joanalexanderolivella 📱 TikTok — Fun, fast takes on global challenges in under a minute: / optimistikus 👨💻 LinkedIn — Professional reflections, ideas & deep dives: / joan-alexander-olivella 🌍 X (Twitter) — Sharp, short thoughts on global issues & optimism: https://x.com/JAOptimistikus