A Deeper Look at Sitecore CDP, Personalize, & Smart Hub CDP | digital customer experience скачать в хорошем качестве

A Deeper Look at Sitecore CDP, Personalize, & Smart Hub CDP | digital customer experience

Gartner defines a Customer Data Platform (CDP) as "packaged software that creates a persistent, unified customer database that is accessible to other systems." In this video, Sitecore Product Evangelist Ahmed Elyamany dives into the Sitecore CDP packages: Sitecore CDP, Personalize, and Smart Hub CDP. Ahmed explains how each solution is designed to solve specific marketing challenges: Sitecore CDP focuses on understanding each unique user, and uncovering trends data-powered customer and journey insights. Personalize focuses on optimizing every interaction with omnichannel A/B testing, decisioning, and personalization. Smart Hub CDP (which combines Sitecore CDP + Personalize) fuels omnichannel personalization with customer insights, to deliver unrivaled digital customer experience. Ahmed also shares technology definitions, explores various integration scenarios with Personalize, and more. After watching the video, click the link below for a case study featuring a low-cost airline that leveraged Smart Hub CDP (Sitecore CDP + Personalize) to dramatically increase revenue-driving CX, with a staggering traffic uplift of 10 million visitors and $400,000 sales on a single day! https://www.sitecore.com/customers/tr...