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It’s no secret that we’ve leveled up our set (and we know you guys love it too). Well, today we’re sitting down with the man behind this beautiful space, the mind and maker himself, Eko Priharseno, the creative force behind Sawdust and a driving figure in Indonesia’s evolving design scene. We talked about how Indonesian design has finally found its momentum, what it means to keep pushing the industry forward, and how sometimes being too forward-thinking can be both a gift and a challenge. For Eko, the biggest reward isn’t just the paycheck, it’s seeing clients light up when the work comes to life. Because at the end of the day, good design isn’t just made, it’s felt, it's forward and it's timeless. ----------------- If you've watched the video until the end you probably notice there's a quick plug for our perfume collaboration with Avalanche. Here's the link to purchase the perfume, Thankyou! The Host: https://www.tokopedia.com/avalanchefr... Interview Room: https://www.tokopedia.com/avalanchefr... If you want to see other collections from Avalanche you can head over to: avalanchefragrance.com/links -------------------------- 0:00 Introduction 11:50 Design sebagai problem solver 13:53 Kiblat Design 17:00 Mindset terhadap design product 28:49 Idealisme vs Realitas 34:25 National Branding 38:40 Design rumah yang timeless 50:15 Sawdust