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Support us by liking this video ❤️ & subscribing to the Thomas Cernovsky 🇺🇸 channel / @thomas-cernovsky-en and leave me a comment about what interested you most in this episode 🚀 it will really help us, thanks! 🙌 🔥 Google Analytics 4 only sees a portion of sales and conversions. 🙈 Improve your ad performance with better analytics, optimization, and ROAS (PNO) using HYROS 🚀 (we use it for our clients): https://legacy-25071.hyros.com/affili... Latest TOP 5️⃣ videos: 👉 • Stop Wasting Ad Spend: Copy My Google Ads ... 👉 • Steal This AI Framework for Scroll-Stoppin... 👉 • Google Ads 2026: New PMAX Hack + The “Ugly... 👉 • We Spent $5,889 on Google Ads and Made $17... 👉 • Shopify Store Makes $38,000 From 19 Sales…... I have been working in online advertising for over 11 years 👌. I have managed (and continue to manage) budgets in the tens of millions of USD 💰 for small and medium-sized clients, but I have also worked for giants such as BMW, O2, Ahold, GE Money Bank, IKEA, Fischer, Generali, and Trupanion (PetExpert). 👨💻 My team and I have published thousands of campaigns and helped hundreds of companies increase their turnover and profitability, improve their marketing, and generate sales or leads. You can find references ⭐️ for my work and the work of my team on Google reviews 👉 https://bit.ly/Cernovsky_Reference_Go... ➡️ Links from the video and summary: Almost nobody checks this hidden Meta Ads / Facebook Ads area before launching campaigns—and that’s how budgets get wasted fast. In this video, Tomáš Černovský shows where to find Advertising Settings → Audience Controls inside Meta Ads Manager, and how to activate 4 global “safety” features for your ad account: (1) Location restrictions to prevent accidental targeting outside your delivery area, (2) Age restrictions (18+ etc.) for regulated products like alcohol or gambling, (3) Brand protection / inventory filters to avoid low-quality placements, and (4) Employee exclusions so your own team doesn’t click and skew CTR/CPC—especially in retargeting. Keywords: Meta Ads, Facebook Ads, Ads Manager, advertising settings, audience controls, location lock, age restriction, brand safety, inventory filter, exclude employees, retargeting, account protection. 🎞️ Chapters from the video: 00:00:01 – The “hidden” Facebook place you must visit before spending money 00:00:50 – Why Ads Manager isn’t the first stop (and what everyone misses) 00:01:27 – Where to find Advertising Settings in Meta Ads 00:02:33 – The key menu: Audience Controls (4 global safety toggles) 00:03:24 – Safety #1: Lock your ads to specific locations (avoid costly mistakes) 00:06:14 – Safety #2: Global age restriction (protect your account + stay legal) 00:07:20 – Safety #3: Brand protection via inventory filters (avoid “sketchy” placements) 00:08:10 – Safety #4: Exclude employees from seeing/clicking your ads (save budget) 00:09:58 – Quick recap + question for the comments #onlinemarketing #facebookads #facebookadvertising #facebookmarketing