5 Things Nonprofits Need Before Fundraising Works | Sam Laprade on Building Sustainable Fundraising скачать в хорошем качестве

5 Things Nonprofits Need Before Fundraising Works | Sam Laprade on Building Sustainable Fundraising

In this episode of The Unfiltered Nonprofit Podcast, Cherry sits down with Sam Laprade, a fundraising leader with 30 years of experience helping charities strengthen fundraising, build better systems, and hire the right talent. This conversation is full of practical insight, but one message comes through loud and clear: fundraising is not a one-person job. Sam explains that a fundraiser cannot succeed without the right setup behind them. Passion alone is not enough. Successful fundraising requires strong systems, leadership support, board involvement, and a clear plan that the entire organization understands. Throughout the conversation, Sam shares where nonprofits often struggle. Many organizations hire a fundraiser but do not give them the foundation they need to succeed. Fundraising works best when the entire organization supports it — from leadership setting the tone, to board members opening doors, to strong internal systems like donor management tools and timely receipting. Another theme that comes up is how organizations focus their energy. Too many nonprofits pour resources into events while overlooking longer-term fundraising strategies like major gifts, monthly giving, and legacy giving. Those strategies take time to build, but they are often what create stability over the long run. Sam also brings a strong analytical perspective to fundraising. Her team analyzes donor data to help organizations better understand their supporters and identify patterns that influence future fundraising success. In many cases, that insight can be generated quickly, sometimes within 72 to 96 hours, by examining donor behavior and trends. Her work in recruitment also reveals how much demand there is for the right fundraising leadership. Since 2020, Sam has helped place 48 fundraising professionals, helping nonprofits find people who are the right fit for their culture, leadership team, and fundraising goals. One of the most practical moments in the conversation is when Sam explains the five pieces nonprofits need working together for fundraising to truly succeed: a strong strategic plan, a clear case for support, a fundraising plan, a stewardship plan, and a communications plan. When those five pieces align, organizations create a system where fundraising can actually grow. One of the strongest takeaways from the conversation is the tension many nonprofits face every day. Leaders are trying to deliver programs now while also building the revenue needed for the future. How do you keep delivering today while still investing in tomorrow? And what happens when no one is thinking beyond the next campaign? This episode is a thoughtful listen for nonprofit leaders who want to move fundraising from reactive to strategic, and build something more sustainable over the long term. ⏱️ Timestamps 00:00 Introduction to Sam Laprade and her 30 years in fundraising 01:30 Celebrating nonprofit leaders and the Charity Rock Stars event 05:40 The fundraising catch-22 nonprofits face 09:50 Why fundraising is a team sport (and the role of boards and leadership) 12:50 Using data and analytics to strengthen fundraising 23:20 The 5 plans every nonprofit needs for fundraising success About OTUS Nonprofit CFOs OTUS Nonprofit CFOs works with nonprofits across Canada to strengthen their financial management and decision-making. We provide outsourced CFO and accounting support to organizations that want clear financial reporting, stronger budgeting, and better financial systems. Our team works alongside executive directors, finance teams, and boards to bring structure, insight, and long-term financial thinking to nonprofit operations. The goal is simple: Help nonprofit leaders make confident financial decisions so they can focus on their mission. Disclaimer: Financial Management services are a personalized decision and will depend on your organization's situation, priorities, and risk tolerance. The information contained in this video is for general information purposes only. The information is provided by OTUS Financial Solutions. While we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the article or the information, products, services, or related graphics contained on the presentation for any purpose. Any reliance on such information is, therefore, strictly at your own risk. In no event will we be liable for any loss or damage, including, without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of or connected with the use of this information. #NonprofitFundraising #FundraisingStrategy #NonprofitLeadership #NonprofitBoards #ExecutiveDirector #CharityFundraising #NonprofitGrowth #FundraisingTips #CherryChan #SamLaprade