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The original films, music videos and motion design you see on STASH, took a long time to produce by some of the world's top creative minds. Show your appreciation to them, by "liking" it and sharing it on your social networks. Thanks! Stay in touch and subscribe at / stashcreative Online Film 2:11 Agency: RUBIN POSTAER ASSOCIATES Director: DAN SUMICH Production: PASSION PICTURES Animation: FORTICHE http://www.forticheprod.com Passion Pictures' director Dan Sumich in London: "As the film's title suggests, the brief was to create a wild car race with the Honda Civic Si cars as the heroes. Ross Dearsley produced concept designs of the vehicles, then we went to work fine tuning them for animation. The spot has a distinctive 2D graphic look with a Toon Render and a punk-inspired palette of black and white, neon yellow and pink. In keeping with this style, they employed comic book style text boxes for the supers highlighting the various handling features of the Honda cars, including torque, navigation, Bluetooth, etc. "After the design had been approved, animation was produced at Fortiche in Paris under the creative supervision of Arnaud Delord and Jerome Combe. The animation was created using XSi and took 10 weeks. "This is the kind of job you dream of doing when you are a kid - motoring madness and mayhem. I wanted to make it from the perspective of my memories of when I was six, playing with matchbox cars in the dirt. Anything goes, be free, go bonkers, go faster." For Rubin Postaer Associates Senior VP executive producer content: Gary Paticoff Creatives: Nathan Crow, Adam Lowrey Producer: Phung Vo For Passion Pictures Director: Dan Sumich Producers: Doireann de Buitlear, Emilie Walmsley AD: Giles Dill Editor: Tim King For Fortiche Modeling/texture super: Pascal Charrue Creative super: Jerome Combe, Arnaud Delord Modeling: Sebastien Fernandez, Nicolas Lucas, Peinoit, Ian Brown Layout: Yani Ouabdesseiam, Guillaume Marques Rendering: Damien Peinoit Compositor: Steven Lall Toolkit XSi Follow us on: Google+: http://gplus.to/StashCreative And our affiliate social networks: Twitter: / foliosweep Facebook / foliosweep