Why Personalization Projects Fail Before Technology Matters + How the Personalization Cards can help скачать в хорошем качестве

Why Personalization Projects Fail Before Technology Matters + How the Personalization Cards can help

Most personalization projects don’t fail because of bad data, missing AI, or the wrong technology stack. They fail much earlier. They fail because teams don’t agree on what personalization actually means. CRM teams talk about triggers and flows. Campaign teams talk about messages and channels. E-commerce teams talk about recommendations. Leadership talks about scale, data, and AI. Everyone uses the word personalization. Almost no one means the same thing. In this video, I explain: Why personalization projects often fail before technology even becomes an issue How the Bowtie of Personalization creates a shared language across teams Why models alone are not enough to create real use cases How the Personalization Cards turn abstract strategy into concrete, usable personalization scenarios Why different industries need different personalization starting points When to use physical cards vs digital collaboration tools The Personalization Cards don’t replace strategy or technology. They help teams agree on what they’re actually trying to do before tech discussions even start. If your personalization efforts feel fragmented, stalled, or misunderstood across teams, this video will help you reset the conversation. 📘 Learn more about the frameworks behind this thinking in Hello $Firstname (co-authored with Frans Riemersma): https://a.co/d/cG7z2hn 🧩 Explore the canvas and tools mentioned in the video: https://www.omnichannelinstitute.com/... Plus the stand-alone tool mentioned: https://personalization-canvas.com