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What is Application Integration?

What is Application Integration and how does it really fit into modern integration work? In this video, we break down Application Integration: what it is, how it works, and where it adds real value in modern business operations. You'll learn why integration matters, the benefits it brings, and most importantly, why APIs alone aren't enough to solve today's integration challenges. Application Integration connects your software tools so they can work together automatically, eliminating manual data entry and keeping information synchronized across all systems. But here's the catch: while APIs provide the connection points, they don't handle the orchestration, data transformation, error handling, and monitoring you need for production-ready integrations. That's where Integration Ops as a Service comes in. In this video, you'll discover: [00:00:00] What is application integration? Complete definition [00:00:21] The modern app sprawl problem: why integration matters [00:00:46] How application integration actually works [00:01:00] APIs vs integration platforms: the critical difference [00:01:23] 5 core integration platform capabilities explained [00:01:43] When do you need integration? 4 warning signs [00:02:00] Sign #1: manual copy-paste killing productivity [00:02:02] Sign #2: fragmented customer data across teams [00:02:20] Sign #3: scaling challenges with manual processes [00:02:40] Why integration becomes business-critical [00:02:59] Common integration challenges: beyond APIs [00:03:25] The reality: integration engineers are expensive & rare [00:03:54] Integration Ops as a Service: the modern solution [00:04:19] Smart teams ask the right integration questions [00:04:37] Conclusion and next steps Whether you're a business owner, IT manager, operations team member, or anyone drowning in manual processes between software systems, this video will help you understand how to move from fragile point-to-point connections to a scalable, automated integration strategy. Download the free Integration Ops guide: https://campaign.oneio.cloud/en/integ...