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Is the right technology actually the difference between a good coach and a scalable one? In this episode, Cam sits down with Michelle Rose from Ninety, to unpack how ambitious coaches can leverage technology to elevate their offering and differentiate their practice. Michelle shares her journey from answering a Craigslist ad to helping build one of the leading platforms in the EOS ecosystem, along with insights from working with thousands of coaches over the past decade. They explore why business development is the biggest gap for most implementers, how tools like Ninety can serve as both a lead generator and execution engine, and why the most successful coaches bundle concepts, disciplines, and technology into one seamless client experience. Biography Michelle Rose is the Head of Partnerships at Ninety, where she works closely with EOS Implementers and coaches to help them grow their practices and enhance client results through technology. Over the past decade, she has supported thousands of partners in integrating Ninety into their offerings, building scalable systems, and strengthening business development pipelines. Michelle is passionate about helping ambitious coaches create differentiated, high-impact practices through intentional partnership and smart execution. Links Connect with Michelle on LinkedIn: / michelleerose Learn more about Ninety’s Partnership Program here: https://www.ninety.io/coaches Use code AC20 for 20% off Ninety: https://ninety.io Join our community: / 16297012