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Ever wondered how hyperscale cloud providers keep you informed during outages? In this deep-dive session from Microsoft Ignite, Rick Claus (Azure Engineering) and Tajinder Pal Singh Ahluwalia (Azure Marketing) reveal the secrets behind real-time notifications, transparency principles, and outage readiness strategies. What You’ll Learn: How Azure communicates during incidents using speed, accuracy, and transparency Setting up Azure Service Health for personalized alerts Understanding how we use "Brain" to identify issues and craft updates Best practices for outage readiness and resource-level monitoring Post-incident reviews (PIRs) and live retrospectives for continuous improvement Resources & Links: 📚 Azure Service Health: https://learn.microsoft.com/azure/ser... 📺 AIR Videos: https://aka.ms/air/videos Speakers: Rick Claus – Principal Cloud Advocate Tajinder Pal Singh Ahluwalia – Azure Infrastructure Team Hashtags: #Azure #CloudReliability #msIgnite #DevOps #IncidentManagement #AzureServiceHealth #CloudComputing #ResilienceEngineering #MicrosoftDeveloper #itPro ✅ Chapter Markers 00:00 - Welcome & Session Overview 02:15 - Why Outage Communication Matters 06:40 - The Five Principles: Speed, Accuracy, Discoverability, Parity, Transparency 12:30 - AI-Powered Alerts: Meet Brain 18:45 - Azure Service Health Deep Dive 28:10 - Preparing for Incidents: Best Practices 36:50 - During an Outage: Communication at Scale 45:20 - Post-Incident Reviews & Live Retrospectives 52:00 - Lessons Learned from Azure Front Door Outage 59:30 - Resources & Next Steps