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In this episode, Michael Talis from the Talis Team discusses the critical importance of setting the correct list price when selling homes in the Bay Area. He emphasizes that the list price sets the tone for negotiations and highlights the need for strategic pricing adjustments when homes aren't selling within the typical market timeframe. He outlines various pricing strategies including gradual reductions, significant price drops to incite buyer urgency, and rare price increases. The episode advises sellers and buyers on navigating market conditions effectively and stresses the importance of timing and proper guidance from real estate agents to ensure successful transactions. 00:00 The Importance of Setting the Right List Price 00:45 Understanding Buyer Behavior 01:44 Common Pricing Mistakes 02:03 Indicators of Incorrect Pricing 02:52 Reasons for Price Adjustments 03:13 Walking Price Down 03:59 Get Ahead of the Market 04:51 Get It at This Price Strategy 05:29 Working with Your Agent 06:10 Conclusion and Contact Information