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In this episode of the Millennium Alliance Podcast, we’re joined by Rod Schultz, CEO of Bolster AI, for a deep dive into how fraud and impersonation have fundamentally changed—and why traditional security models are struggling to keep up. With more than 25 years of experience leading technology and security initiatives at companies like Apple, Adobe, and Zoom, Rod brings a unique perspective on how attackers are now operating less like lone hackers and more like full-fledged growth teams. From SEO manipulation and paid ads to polished fake websites and multi-touch customer journeys, today’s scams often look indistinguishable from legitimate brands. Rod breaks down why these attacks are so difficult for CISOs to detect, why “alert and respond” is no longer enough, and where automation must step in to move beyond detection toward real-world threat removal. We explore Bolster AI’s latest research, the rise of autonomous security systems that can validate and take down threats on their own, and what success really looks like when the goal is stopping campaigns before customers ever encounter them. The Millennium Alliance | #millenniumlive | Bolster AI