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PUREPRESS™ cotton technology is a durable press (DP) finish that keeps your clothes wrinkle-free while reducing strength loss and protecting against abrasion. Learn more at https://cottonworks.com/en/topics/fab.... Applied through a standard pad, dry, and cure fabric application process, PUREPRESS™ cotton technology offers resistance to wrinkles and abrasion — all without formaldehyde. Developed by Cotton Incorporated, PUREPRESS™ technology is a unique combination of easy-care performance that lasts. The PUREPRESS™ technology presents a dual advantage, coupling a formaldehyde-free composition with outstanding durability and appearance, unlike standard durable press technologies on the market. The innovative PUREPRESS™ crosslinking resins effectively preserve the strength of fibers, fortifying them against abrasion and ensuring long-lasting performance for knit and woven fabrications. Formaldehyde is known for its preservative and anti-bacterial properties. In low levels, formaldehyde is not considered to be a health problem for the general population. High-level occupational exposure studies resulted in U.S. and international health agencies classification of formaldehyde as a known carcinogen. There is no U.S. regulation that limits formaldehyde in clothing. Some countries restrict formaldehyde based on the type of item and age of the user. In those countries, the allowed level of formaldehyde in children’s and adult’s clothing worn against the skin is 75 parts per million (PPM) or less in one of the standard test methods. To be considered “formaldehyde-free,” the testing must show 16 or less ppm which is the typical amount found around you in your home, office, or environment. With improved performance and safer chemistry, PUREPRESS™ cotton technology is a finish you can feel good about. For woven fabrics, you can expect less abrasion and signs of wear on areas like collars and seams, with fewer wrinkles. PUREPRESS™ technology offers improved the tear strength, tensile strength and abrasion resistance when compared to a conventional durable press finish, on both shirting weight and bottom weight fabrics. For knit fabrics, some people dream of post-dryer smoothness, less shrinkage and curl-free collars. PUREPRESS™ technology offers notable improvement in smoothness ratings as well as more resistance to distortion and skewing when compared to standard durable press finishes, elevating the overall fabric performance. CottonWorks™ by Cotton Incorporated is the common thread connecting textile industry professionals and students to expert resources that help brands leverage the durability, comfort, and sustainability of cotton. Learn more at https://cottonworks.com/en/.