Choosing the Right Tools for Conversion Rate Optimization (CRO) | Dan Croxen-John скачать в хорошем качестве

Choosing the Right Tools for Conversion Rate Optimization (CRO) | Dan Croxen-John

eCommerce Website Optimization, out now: https://www.koganpage.com/product/e-c... In this video, Dan Croxen-John discusses how important your choice of tools is for conversion rate optimization. Dan Croxen-John is the co-author of eCommerce Website Optimization. This book goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the eCommerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Dan Croxen-John is CEO of AWA Digital, an eCommerce conversion optimization agency with clients and offices around the world. Dan is a certified Web Analyst and a Fellow of the Institute of Direct Marketing. ---------------------------------- Subscribe to our channel: https://www.youtube.com/koganpagebusi... Facebook |   / koganpage   Twitter |   / koganpage   Instagram |   / koganpage   LinkedIn |   / kogan-page_2