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Joshua is a founding partner and Executive Creative Director at Rice, a Vietnam-based strategic branding and design studio. A desire to discover the world and a passion for creating dialogue through design led Joshua to settle in Vietnam, in 2006. There, he was challenged and motivated by the new environment. Deep culture and a rapidly changing country inspired his eventual co-founding of Rice. Today, with a diverse team, passion for unearthing true stories, and belief in design as a powerful agent of change, Rice creates work for commercial and cultural clients in Vietnam—and internationally—with concept driven and accessible design. Rice is on a mission to amplify extraordinary stories from Vietnam, and beyond, to make a positive impact. Rice creates work for Vietnam-based brands, such as Marou Chocolate, as well as for International organizations, such as Unicef, Uber, and Uniqlo, as they seek to create relevant connections in new global markets. Joshua is a member of Alliance Graphique Internationale (AGI). His work with Rice has received accolades from Red Dot, Graphis, Type Directors Club, as well as IDA for Graphic Design of the Year for UNICEF Vietnam. Joshua has spoken on creativity and design trends around the world, connecting his practice to wider topics, such as inspiration, sustainability, nature, and humanity. https://rice-creative.com Joshua's Interview: 1Q — What made you become a designer? [1:00] 2Q — What is design for you? [06:40] 3Q — What do you create as a designer? [08:35] 4Q — What kind of process are you interest in? When you are designing a project. [10:35] 5Q — Do you think perfection exists in design? [17:10] 6Q — What do you think about contemporary design? [19:05] 7Q — What do you think about the impact the internet had on design? [21:55] 8Q — How do you see design education? [25:15] 9Q — What kind of role the designer will have in the future? [28:07] 1Q — What do you think the design world can do for this global pandemic? [32:10] About Design Interview 1Q is a project launched by (Fabio) Mario Rizzotti, an Italian graphic designer, in early March 2020 with the only goal to generate and share useful content. The project, as the name itself explains, consists of interviews regarding the design world, especially the graphic one. Design Interview 1Q started as soon as the lockdown of Mario began in Milan. Mario's passion for design pushed him to write to all his design contacts, inviting them to take part in this project, joining these interviews. The format of the interviews is a simple video-interview, made by Skype, where the interviewees have to answer 10 questions about themselves and the design world. These 10 questions want to invite designers to reflect on the design and, possibly, tell stories and ideas behind their projects; this is the reason why Design Interview is a different format from all the others. It does not want to be a project showcase but, more a discovery platform of designer's philosophies. Starting with the first question (What made you become a designer?) the hope is to know a different aspect of the human being that is interviewed, and not just of the designer that we all know from his website or social media account. In someway Design Interview wants to bring out the figure of the human being before the designer's one and push the audience to reflect on different topics because, first of all, the design is the translation of messages, concepts, and ideas. If you are interested in other episodes of Design Interview 1Q, follow our social media channels. / designinterview10q / designinterview10q https://www.fmrizzotti.it / effemmerre