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🟪 Join 500+ Smart Entrepreneurs ➤ https://www.gabemarusca.com and learn each week for free, how to build client acquisition systems that scale revenue and impact, without burning out or breaking down. Most salespeople give prospects the ick. They check boxes, recite scripts, and reek of commission breath. April Palmer does the opposite and closes enterprise deals by saying no, asking kindergarten-level questions, and letting clients talk 80% of the time. In this episode, April breaks down the invisible mechanics of sales that actually work: why telling prospects "this isn't right for you" builds more trust than any pitch, how to stop competing on price by solving problems nobody else sees, and the specific words that destroy credibility the moment they leave your mouth. She reveals her exact process for running discovery calls without feeling like an interrogation, the AI workflow that keeps her present during conversations, and why most salespeople are solving the wrong problem (hint: "I need to save 20%" is never the real issue). This isn't about tactics. It's about understanding what people actually buy and it's rarely what they say they need. 🟪 Timestamps 00:00 Introducing April Palmer 02:08 April's Early Sales Experience 04:53 The Importance of Connection in Sales 10:24 Building Trust and Setting Boundaries 15:50 Effective Sales Techniques and Tools 28:03 Creating a Personalized Sales Experience 29:06 Leveraging Tools and Team Collaboration 32:16 Understanding Customer Needs and Buying Behaviors 37:54 Consulting for Small Businesses 44:18 Effective Communication in Sales 🟪 About the Guest April Palmer is a sales strategist, educator, and recovering overachiever who helps fast-growing companies make smarter business and technology decisions. She specializes in enterprise sales, negotiation strategy, and making complex topics actually enjoyable to learn. Known for teaching humans how to sell without the sleaze, April turns messy business problems into practical, joyful insights. 🟪 Connect with April Palmer LinkedIn: / hotmessboss Instagram: / hotmessboss Website: https://www.duckbillhq.com 🟪 Connect with Gabe Marusca Website: https://www.gabemarusca.com YouTube: / @gabemarusca LinkedIn: / gabemarusca Instagram: / gabemarusca X/Twitter: / gabemarusca Facebook: / gabemarusca TikTok: / gabemarusca Pura Vida! Gabe Marusca #SalesStrategy #ConsultativeSelling #EnterpriseDeals #SalesNegotiation #BuyerPsychology #BusinessDevelopment #SalesProcess #ClientRelationships #AuthorityInTheWild #GabeMarusca #AprilPalmer #AskingQuestions #SalesDiscovery #B2BSales #SalesTraining #ClosingDeals