Tim Marklein on Building Data-Driven Brand Strategies скачать в хорошем качестве

Tim Marklein on Building Data-Driven Brand Strategies

As a brand grows, driving and proving its impact becomes increasingly important. The challenge many marketers face is figuring out how their brand is currently seen and how exactly they want it to be seen. In this episode of Earning Your Seat, Tim Marklein breaks down the key elements for pushing brand awareness, reputation, and demand. His expertise is the driving force behind Big Valley Marketing, a data-driven marketing and communications firm for tech companies. Tim pinpoints a common roadblock for many brands looking to prove their impact: many of them seek to do so without an informed starting point or a clear objective. Additionally, the process can break down when cross-functional departments are not aligned on common goals, creating data silos. On the other hand, he sheds light on low-cost ways for companies to gather data about their impact, the people every marketing and communications team needs to succeed, and the soft skills that help marketers win. By the end of this episode, you’ll walk away with a clear roadmap for defining what impact looks like for your brand, finding data that paints a real picture of influence, and preparing your teams to work with data that defines the business. Earning Your Seat is a Meltwater podcast. Episode Highlights: (00:00) Welcome to Earning Your Seat (01:57) Building Awareness, Driving Demand, and Improving Reputation (02:31) Defining Objectives in Proving Brand Impact (08:23) Budget-Friendly Ways to Gather Data (11:05) Navigating Data Silos in the Organization (17:30) Why Marketing and Comms Teams Need Researchers and Analysts (20:03) The Soft Skills Every Marketer Should Have (22:41) The Experts Marketing and Comms Teams Need to Have (26:12) Bringing AI Into the Comms Workflow (28:59) How Alignment Makes the Work Easier (19:54) Closing Thoughts: A Roadmap for Proving Brand Impact Connect with Tim: Tim Marklein on LinkedIn:   / tmarklein   Explore Big Valley Marketing: https://bigvalley.co/ Take the Data-Driven Communications Free Assessment Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at https://bit.ly/meltwater-ddc-assessment Follow Earning Your Seat: Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn:   / dinodelic   Genevieve Brammall on LinkedIn:   / genevieve-brammall   Stephanie Lerdall on LinkedIn:   / stephaniesheppard   Subscribe to the Earning Your Seat Newsletter: https://bit.ly/newsletter-ddc Join the Data-Driven Communications Community: https://community.meltwater.com/p/ddc Get in Touch With Us If you have any questions about this interview, email us at earningyourseat@meltwater.com