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In this video, I share the results of my research on where foreigners are investing in Italian real estate – and why I decided not to follow the crowd. In 2024, the top three regions attracting foreign buyers were Tuscany, Sicily, and Lombardy. Tuscany remains the classic choice with rolling hills and wine estates but is expensive and very competitive. Sicily has gained attention with its €1 home stories and adventurous buyers, while Lombardy draws wealthy investors to Milan and Lake Como. Other regions like Liguria, Puglia, and Piedmont are also rising in popularity. Instead of choosing any of those, I went with Le Marche – and for good reason. This region offers authentic Italian life without the heavy tourist crowds, incredible value for money compared to places like Tuscany, and a stunning variety of landscapes, from mountains and vineyards to golden beaches along the Adriatic coast. Life here moves at a slower, friendlier pace, the food and wine are outstanding, and the people make you feel welcome right away. On top of that, it’s still an undervalued market with strong long-term potential, making it one of the smartest regions in Italy for lifestyle and investment. We’ll continue to upload videos regularly as we share our adventure renovating the farmhouse we bought here in Le Marche. If you’re thinking about investing in Italy, make sure to follow our channel — we’ll be sharing everything we learn along the way so you can avoid our mistakes, save money, and get inspired for your own project. NONE.