Can Advertisers Measure Just About Anything? ft. AudienceProject скачать в хорошем качестве

Can Advertisers Measure Just About Anything? ft. AudienceProject

Audience Store’s “The Exchange” Podcast is a forum to discuss the top trends in AdTech, Media, and AI. We talk with top clients and suppliers from across the AdTech and Media industries to bring their insights to our audience. In this episode, Gareth Phillips sits down with Paul Barnard, Managing Director UK & Canada at AudienceProject, to discuss the evolving challenge of cross-media measurement in today’s fragmented advertising landscape. Paul explains how AudienceProject helps advertisers and agencies measure reach and performance across multiple channels, including major walled gardens, while maintaining privacy-safe methodologies using large representative panels and synthetic “virtual people” models. The conversation also explores how AI is beginning to reshape media planning and optimisation, why independent measurement will become increasingly important as automation grows, and how the industry is moving toward more continuous, data-driven decision making. With over two decades of experience across TV, ad networks, and data platforms, Paul shares his perspective on where media measurement is heading, and how advertisers can make smarter decisions across an ever-expanding mix of channels. Paul Barnard:   / paulbarnardsilence   AudienceProject: https://www.audienceproject.com/ Gareth Phillips:   / gareth326771   Audience Store: https://audiencestore.co.uk/