Do Dealership Apps Actually Improve Retention, with Alan Easton | Episode 9 скачать в хорошем качестве

Do Dealership Apps Actually Improve Retention, with Alan Easton | Episode 9

Most dealerships lose contact with customers the moment they drive away. So how do you keep buyers engaged, reduce inbound calls, and build long term retention without adding another system for your team to manage? In this episode of Dealer Tech Talk, Simon Verona is joined by Alan Easton, Managing Director of AU Limitless, to discuss how dealer branded apps are becoming a practical retention tool for both dealer groups and independents. They cover how a customer app can become a “home” for the customer, bringing together vehicle information, reminders and documentation, while giving the dealership a simple way to communicate through push notifications and in app actions. In this episode, we discuss • What a dealership app should actually deliver to customers • Push notifications vs email and why it matters for engagement • Service booking in app and reducing “is my car ready” calls • Service tracker updates and the psychology of keeping customers informed • How apps connect into DMS and other systems without adding workload • Where AI fits into app technology over the next 12 to 18 months • Why apps can create competitive advantage and help independents level up • First steps for dealers considering an app strategy Chapters- 00:00 Why retention apps matter for dealers 00:47 Meet Alan Easton and AU Limitless 02:27 Why dealerships need an app 04:33 What features customers actually use 05:30 Push notifications and dealer communication 06:27 Booking and actions inside the app 08:09 Service departments and reducing calls 09:06 Service tracker and live updates 13:04 How the platform evolved and what dealers asked for 16:01 The future of apps and AI in automotive Download the accompanying guide https://www.dealertechtalk.uk/guides Sponsors DMS Navigator https://www.dmsnavigator.com/ MyAutoCompanion https://www.myautocompanion.com/