Direct Mail Is Making a Comeback With Tradies in 2026 | ft. Wilson Zehr | Ep. 481 скачать в хорошем качестве

Direct Mail Is Making a Comeback With Tradies in 2026 | ft. Wilson Zehr | Ep. 481

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt With online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed. In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why direct mail is making a serious comeback for tradies in 2026 and why relying on digital-only marketing may be hurting your conversions. Wilson breaks down how tradies can use direct mail the right way. Not as junk mail, but as a strategic part of a modern marketing ecosystem that boosts trust, recall, and response. This episode is packed with real-world examples, practical frameworks, and clear do’s and don’ts for using direct mail alongside digital marketing to win more local jobs, improve follow-up, and stand out in crowded markets, so make sure to listen until the end! Key Chapters: 00:00 - Teaser 02:43 - Meet Wilson Zehr: From Software Engineer to Strategic Marketing 06:17 - The Nike Success Story and Why Shoe Dog is a Must-Read 08:52 - From Surfboards to Zairmail (Mail as Fast as Email) 12:26 - The "Junk Mail" Flip: Why Direct Mail Breaks the Digital Noise 15:04 - Marketing as a Mechanic (Direct Mail & Digital) 17:42 - Building Communication into the American Routine 20:30 - The 70/20/10 Rule (The Ultimate Direct Response Formula) 24:43 - Segmenting Voters for Overwhelming Success 27:32 - Proximity Mail: The Best Way for Home Service Businesses to Target Geographically 30:40 - Case Study or Offer, How Real Estate Agents Use Mail? 33:41 - Avoid the Shotgun Approach (Hyper-Personalization is Key) 36:25 - Why You Need to Be Remembered Before Disaster Strikes 39:34 - The Power of Fridge Magnets and Referral Stickers 43:56 - Scaling Past Word-of-Mouth 47:37 - Why Monthly Newsletters Beat Unreliable Email Deliverability 50:23 - Nurturing Leads with Email, SMS, and Direct Mail 53:24 - Direct Mail Best Practices 56:24 - Keep Messages Short and Drive Traffic to Video 1:00:33 - Your Website is Your Credibility 📲 Listen On The Go! https://tradie.wiki/listen CONNECT WITH WILSON ZEHR Website: https://www.zairmail.com/ Instagram:   / wilsonzehr   Facebook (Personal):   / wilson.zehr   Facebook (Business):   / zairmail   LinkedIn:   / wilsonzehr   CONNECT WITH THE SITE SHED! Website: https://www.thesiteshed.com Facebook:   / thesiteshed   Instagram:   / thesiteshed   LinkedIn:   / the-site-shed   Matt’s LinkedIn:   / iamthemattj   CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube:    / tradiewebguysaus   Facebook:   / tradiewebguysofficial   Instagram:   / tradiewebguys   LinkedIn:   / tradie-web-guys   Matt’s LinkedIn:   / iamthemattj   If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys